Revolution Beauty is a drug store makeup and skin care brand that aims to empower a younger, trend-focused audience to express themselves as individuals through their products. Their vision is "a world where beauty transcends traditional norms, ensuring everyone feels represented and valued".
The "Break Free Campaign" highlights makeup as a tool for rebellion and self-expression. Statues are often seen as representations of idealized, rigid beauty from a past era. By combining makeup with statues in advertising, the campaign will symbolize the breaking of conventional beauty norms and challenge the notion that beauty is static or dictated by societal standards.These ads will be collaged together with a mix of photography, illustration, and edgy type to represent creativity, self-expression, and “breaking free” from tradition.
Campaign Models: Odalys Garcia and Kate (@cambriabeauty on Instagram)
Magazine Ad Layout
Billboard Design
Vertical Banners for Storefront
Social Media Designs (Instagram)
End Cap Display for Makeup Store (Mockup created with Adobe Firefly)
