STUDENT GOVERNMENT

RIT's Student Government (SG) has a marketing team that is in charge of creating a visual identity for the organization that both 1.) is visually appealing and 2.) follows RIT's branding guidelines. As a previous graphic designer and their current Director of Marketing, the main goal is to increase community engagement and outreach both at events and on social media which is targeted at RIT's student body. This collection of work over a two year period shows highlights of my efforts to meet that goal.