The Tap It Bar and Grill is a dive bar in Rochester, New York known for their delicious burgers and their fun weekly events. Before 2023, the establishment was not very active on social media and had very inconsistent branding/messaging. When I was approached to start designing for them, their social media coordinator and I not only wanted to heavily increase advertising on their specials and events on social media, but also create a specific brand image that people would associate with the establishment.
As of November 2023, engagement on social media has remained steady
Being able to help out a local business that my friends and I are passionate about is such a rewarding experience.
Food Photography by: Emma Brott